Challenge

Our Client has the largest classified website in the US and they work on a subscription model for customers who sign up and posts Ads. Our Client guaranteed minimum number of clicks every month for the customers Ads.

Goal

To meet the minimum number of clicks within a given budget for our clients customers who place Ads in classifieds

Drive constant traffic to the classifieds website as well as attract new customers and make the existing ones sign up for subscriptions

Action

URL rewriting – The clients URL was not search engine friendly so we worked closely with their programmers to do the URL rewriting.

Dedicated PPC resource- As the PPC campaigns were huge with over 3 to 3.5 million keywords we allocated our ad word specialist for this work who constantly monitored the PPC campaigns, revised the bids and reworked on the keywords.

How we approached the challenge

We created new PPC campaigns both in tier one and tier two search engines to drive traffic for customers who had placed ads in the classifieds website within the specified cost.
We consulted with their programmers and started the URL rewriting process, which is still on. We also dedicated a few best guys from our team to help them continuously on all these process and send reports on a daily basis.

Results

As a result of our smart work the client is very happy as all their customers who signed up are getting the required traffic for their ads within the specified budget. The PPC campaigns are well optimized by our Ad words expert who looks into their performance on a daily basis. The URL is becoming search engine friendly as a result organic traffic is adding up to the overall traffic as well.