Search engine optimization is the process of selecting and positioning a website’s targeted keywords and key phrases to ensure that the site appears high on search engine results lists when those keyword phrases are used as part of a web search.
Basic search engine optimization involves making pages readable to search engines and emphasizing keywords and phrases related to your web content. Advanced optimization involves high-level analysis and research into every aspect of site structure, site code, page design, and off-the-page criteria.
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