Social media optimization or SMO is the latest method to get links to your website by generating publicity through social media and online community sites like Digg, Flickr, Naymz, Stumble upon, Linked-in etc.

A successful SMO campaign is not about driving traffic through regular search engines but by other means such as blogging, forum posting, online profile building, commenting etc. Commenting in a Do-follow blog is another way of creating a good one-way link to your website.

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